As we were discussing current renovations to our company website, our director began talking about ways to define each person’s individual expertise and area of focus. What’s your brand? Answering the question directly poses significant challenges. It’s a bit like being asked, “What’s your culture?” There’s no simple answer to the question, but an accurate answer can be obtained through a roundabout series of questions that hit upon component parts. In other words, one can arrive at an answer by looking at sources that make up a specialisation or brand.
Out of this discussion, the Personal Brand Wheel emerged on our whiteboard. The Personal Brand Wheel is a guide for establishing each consultant’s personal sphere of expertise and desired clientele:
The wheel is really designed for those who already have extensive experience and have learned about their own preferences and working styles from that experience.
It can be used to assess the fit of a new or potential client with the established personal brand of each consultant. Will it be a good match? What are the issues to look out for? Is there perhaps someone else who would be better suited to working with this particular client on the basis of preferences and style?
RIG is a knowledge- and people-based business. While process is important, RIG understands the importance of matching people and working styles. At the end of the day, business comes down to people, so understanding each consultant’s expertise, preferences, style, and ambitions helps streamline the company as a whole and ultimately perform better services for RIG’s clients.
